Labor Day is coming give your shop a weekend sale
Labor Day weekend is September 5–7, which makes it a great time to clear out summer inventory and give shoppers a reason to buy before the holiday season kicks off.
Here are a few ways to make the most of the weekend:
Run a limited-time sale
Create a Labor Day discount for a specific collection or your whole shop. Try a simple offer like 20% off summer styles or $10 off orders over $50.
Bundle products to move more inventory
Pair slower-moving items with bestsellers or complementary products and promote the bundle as a Labor Day special. If your products ship together, check your shipping profiles so customers get combined rates at checkout.
Get the word out
Give customers a heads-up before the weekend and another reminder when the sale starts. Big Cartel also supports marketing tools like Mailchimp, Omnisend, and social selling integrations to help you reach your audience.
Create some urgency
Make the promotion clearly time-limited: “Labor Day Weekend Only” or “Ends Monday.” If you’re on Diamond, you can also use automatic discounts so customers don't need to enter a code at checkout.
Make sure you're ready to ship
Before the weekend hits, double-check your shipping rates and inventory. U.S. sellers on eligible paid plans can use automatic shipping rates, and Big Cartel also offers shipping labels and tracking.
Labor Day doesn’t have to mean a complicated campaign. Pick a few products, choose one clear offer, promote it everywhere your customers already follow you, and let your shop do the rest.